Privacy Policy for Capacitum Ltd.

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Capacitum Ltd. (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share information when you use our website, services, and digital platforms, including where we use Microsoft Advertising and other third-party services.

1. Information We Collect

• Personal Information: Name, email address, phone number, billing details, and other information you provide when you interact with us.

• Usage Data: Information about how you use our website and services, including IP address, browser type, device identifiers, pages visited, and time spent on our site.

• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to improve functionality, personalize your experience, and measure performance.

2. How We Use Your Information

• Provide, operate, and improve our services.

• Process transactions and deliver customer support.

• Communicate with you, including marketing communications where legally permitted.

• Analyze performance, website usage, and advertising effectiveness.

• Comply with legal obligations.

3. Microsoft Advertising and Third-Party Tracking

• Our website uses Microsoft Advertising (including the Universal Event Tracking (UET) tag) to help us understand how users interact with our site and to provide relevant advertising.

• Microsoft and other third parties may collect or receive data (such as clicks, conversions, or browsing activity) to provide measurement services and targeted ads.

• This may include cross-device tracking and combining data from different sources.

• You can opt out of personalized ads from Microsoft by visiting the Microsoft privacy statement: https://privacy.microsoft.com/privacystatement

4. Legal Basis for Processing

• Contractual necessity: To deliver services you request.

• Consent: For cookies, marketing, and optional data collection.

• Legitimate interests: To analyze, improve, and secure our services.

• Legal obligations: To comply with applicable laws.

5. Sharing of Information

• Service providers who process data on our behalf (e.g., hosting, analytics, payment processors).

• Advertising partners such as Microsoft, in line with Section 3.

• Regulators or legal authorities where required.

• Business partners in case of a merger, acquisition, or sale of assets.

• We do not sell personal data.

6. Data Retention

• We keep personal data only as long as necessary for the purposes described above, or as required by law.

7. Your Rights

• Access, correction, and deletion of your personal data.

• Restriction or objection to certain processing.

• Withdrawal of consent where processing is based on consent.

• Data portability.

• To exercise your rights, please contact us at the details below.

8. Cookies and Opt-Out Options

• You can manage your cookie preferences through your browser settings.

• To opt out of Microsoft Advertising tracking, visit: https://about.ads.microsoft.com/en-us/resources/policies/opt-out-of-the-microsoft-advertising-optimization-program

• You can also opt out of interest-based advertising more generally at the YourAdChoices website: https://www.youradchoices.com/

9. Security

• We implement appropriate technical and organizational measures to protect your personal data. However, no system is completely secure.

10. International Data Transfers

• If we transfer your information outside the UK/EEA, we ensure adequate safeguards (such as Standard Contractual Clauses) are in place.

11. Contact Us

• If you have questions about this Privacy Policy or our data practices, please contact:

• Capacitum Ltd.
  20-22 Wenlock Road, London, N1 7GU
  Email: info@capacitum.com